Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 2009, it achieved a record RM817 million in new business annual premium equivalent (APE), representing a 24% growth on 2008. This new business APE comprised retail Life Insurance sales and Takaful contributions. Takaful products distributed by PAMB are underwritten by Prudential BSN Takaful Berhad.

As an innovative leading insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 41 branches nationwide. With the backing of more than 900 employees and over 11,000 agents and Wealth Planners, it is committed to helping people achieve their hopes and dreams for a brighter and financially secure future.

PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential plc is one of the world's leading retail financial services groups. It provides insurance and financial services through its 4 main business units throughout the world. Prudential plc has been in existence for over 160 years, and has 25 million customers worldwide and £309 billion in assets under management as at 30 June 2010. With life and fund management operations in 13 Asia markets, Prudential is currently the region’s leading Europe-based life insurer in terms of market coverage and number of top-three market positions, and a leading regional fund manager.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

From Official Prudential Malaysia